Welcome to the Station …

Welcome,
My name is Jim Ernst, and three years ago I was sitting in my Intro to Public Relations class at St. John Fisher College and we looked over the 95 thesis of the Cluetrain Manifesto. I was hit immediately with the creative way of looking at the business world and how they can improve their communication. Maybe it was the years of study I was about to embark on with my degree in Communications or maybe it was the frustration that I had been having dealing with companies trying as hard as they could not to talk to me. Whatever it was, I was hooked. I went out and bought a copy of the book and dove into the philosophy and ideas that had been put out there into the public.
This year marks the tenth anniversary of that original thought “Markets are Conversations.” I felt that with my now nearly completed degree and my years of close study of the Manifesto, I would develop my own thoughts and publish them to the biggest conversation out there.  Cluetrain Revisited is a project to go back and look at the 95 thesis put into the world by Chris Locke, Doc Searls, David Weinberger, and Rick Levine, and determine if they were successful in making suggestions. I want to encourage all of you to join in and add to my thoughts on whether or not each individual thesis was correct and what has changed in ten years, if they were correct but the market itself has changed to negate it, or they were completely in left field when it came to their advice.
This intellectual project encourages everyone to really look at the world around them and get involved and speak their mind. Please feel free to comment and send your thoughts in so we can continue with the tradition of the original manifesto and really converse. I encourage all of you to check out www.cluetrainmanifesto.com and pick up a copy of their ten-year anniversary edition to see what ideas they still agree with or disagree with.

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